The Girl Effect

ChristmasFuture is on twitter, where we follow Peter Deitz of Social Actions. In a recent tweet, he shared this video from The Girl Effect. Although some might harbour a little cynicism when they find out the Nike Foundation is largely behind this campaign, I neverthless thought the video and organization was worthwhile sharing here.
I love the way the Girl Effect works to humanize the face of those in need by asking the view to imagine a person, rather than think abstractly about a problem.
Have a look at the video.

If you’re interested in supporting women’s empowerment, check out this project, then this project, then this search.

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